Marketing Moments 2012: A golden Paralympics
For many British consumers and marketers alike, the Paralympics was the highlight of 2012, writes Nicola Kemp.
View ArticleMarketing Moments 2012: Brand Britain's Olympic glory
For many marketers, London 2012 was the marketing moment that defined the past 12 months, writes Nicola Kemp.
View ArticleMarketing Moments 2012: Andy Murray loses Wimbledon but wins over the nation
It was a sporting defeat, rather than his Olympic gold, that sealed Andy Murray's place in consumers' hearts in 2012, writes Nicola Kemp
View ArticleMarketing Moments 2012: Marks & Spencer scores Christmas gold
M&S left rivals in the shade with a truly inspiring Christmas campaign
View Article#aoty12: Sponsorship Agency of the Year - Synergy
The winning agency had a storming year, with new-business wins and a raft of social-media-driven work for several Olympics sponsors fuelling its record surge in profits.
View Article#aoty12: Direct Agency of the Year - OgilvyOne
A combination of 18 new clients accounting for fees of more than £36m, eye-catching campaigns and strong sales metrics made for a memorable past year for OgilvyOne, writes Matthew Chapman.
View Article#aoty12: Marketing's Agency of the Year winners revealed
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
View Article#aoty12: Branding Agency of the Year - FutureBrand
FutureBrand reaped the rewards of years of preparation around the London 2012 Games and was able to top off that achievement with a string of new client signings, writes Rachel Barnes.
View Article#aoty12: Digital Agency of the Year - Best of the Rest
In June this year AKQA started a new chapter in its history, when WPP agreed to acquire it. The deal sent shockwaves through the industry as the highly awarded agency came off the market.
View ArticleUsain Bolt extends Virgin Media partnership
Usain Bolt, the 100 and 200 metre Olympic champion, is to star in the new TV ad for Virgin Media, continuing the relationship which began with DDB, the brand's former ad agency.
View ArticleFrom clicks to yardsticks
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital measurement and how marketers can avoid misinterpreting data.
View ArticleCadbury Joyville campaign to focus on taste
Cadbury is to launch its latest Joyville campaign next week as the company invests in a £7m marketing campaign to remind the country why it loves Cadbury Dairy Milk.
View ArticleChampions of Design: American Express
The pioneering US payments company has an exemplary track record of design and branding innovation.
View ArticleGlasgow 2014: the fight for Commonwealth Games sponsors
If anyone thought the Glasgow 2014 Commonwealth Games' organisers would have an easy win, as sponsors raced to associate themselves with another home event after the successful London 2012 Olympics,...
View ArticleDavid Beckham stars in Sainsbury's Active Kids TV campaign
Sainsbury's is to use brand ambassadors David Beckham and Ellie Simmonds for the first time in a TV ad for its Active Kids scheme.
View ArticleJessica Ennis to become face of Santander
Santander has signed a deal with Olympic gold medallist Jessica Ennis, who will become the first female face of the UK brand in its upcoming TV advertising campaign.
View ArticleSantander set to unite Ennis, McIlroy and Button in major campaign
Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.
View ArticleFoursquare: what happens after hype turns to cynicism
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.
View ArticlePeter Phillips wants to bring equestrian sport 'to the people'
Equestrianism can boost its popularity and pull in more brand sponsorship by "bringing the sport to the people", according to Princes Anne's equestrian-loving son Peter Phillips.
View ArticleThomas Cook restructure aims to turn around ailing travel firm
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.
View Article