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Sector Insight (interactive): sugar confectionery and gum
Escalating raw-material costs have driven price hikes and an increase in value sales.
View ArticleDiesel's Scott Morrison on bringing an FMCG approach to fashion and the...
The apparel brand's marketing and commercial director is applying an FMCG approach to fashion as it embarks on an ambitious plan for growth, writes Rachel Barnes.
View ArticleForward: If you emulate success, be mindful of context
An integrated approach is required if brands are to follow in the footsteps of the luxury sector's long-proven content strategies, writes Lucy Naylor.
View ArticleBrand barometer: Pepsi Max's latest viral campaign reviewed
Social video expert Goviral evaluates the latest Pepsi Max viral campaign, with "ones to watch" from Adidas, Fiat 500L and Carlsberg.
View ArticleTop ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
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